Supaffiliates: Transforming Uganda’s Wholesale Market

The timing and potential for Supaffiliates are exceptional:

•    E-commerce Boom: Uganda’s e-commerce sector is growing at 20% annually, fueled by rising smartphone and internet access.

•    Wholesale Potential: The wholesale market is valued at approximately $500 million, largely untapped by digital platforms.

•    Supportive Trends: Government initiatives, like tax incentives for online businesses, create a favorable environment.

Capturing just 5% of this market could yield $25 million in annual transaction value, highlighting the scalability of our vision.

While e-commerce platforms like Jumia Dombelo, Mtunda, and Kilimall operate in Uganda, they focus on retail, leaving wholesale underserved. Traditional methods (e.g., trade fairs) are outdated and inefficient. Supaffiliates stands out with:

•    Specialization: Wholesale-specific tools like bulk pricing and order minimums.

•    Cost Advantage: Lower fees than general marketplaces.

•    Local Insight: A platform tailored to Uganda’s unique market dynamics.

This focus gives us a clear edge in an untapped niche.

The $20,000 seed funding will kickstart Supaffiliates and drive early growth:

•    50% ($10,000) - Development: Build and launch the minimum viable product (MVP) within 6 months.

•    25% ($5,000) - Marketing: Attract initial vendors and buyers through targeted campaigns.

•    25% ($5,000) - Operations: Cover office space, legal fees, and initial staffing.